Content Marketing
Our content marketing experts help your brand provide real value to your audience through consistent, one-of-a-kind strategies
How we drive better results with content marketing :
Through our strategic, data-driven approach to content marketing, we help businesses achieve meaningful growth. Here’s how we do it:
Content strategy development aligned with your business goals
We start by getting to know your brand, audience, and goals, then mapping out a strategy to highlight specific platforms, content pieces, greater campaign initiatives, and more. An in-depth content calendar can help coordinate efforts across all marketing channels for maximum impact.
Content creation and publication
Great content marketing requires high-quality content — which Perrill creates in-house via collaboration that includes copywriting, design, development, SEO, and more. We then begin launching content on respective platforms to start driving traffic toward your site from all over the web.
Ongoing optimization
Once content is published, we closely monitor performance and begin strategizing ways to drive more traffic and achieve more conversions, whether that’s in the form of different content types, adjusted publication strategies, updated targeting priorities, and more.
Almost any business in Minneapolis has something to gain from a custom content marketing strategy, but it will undoubtedly have a greater impact on some brands than others. Content marketing is ideal for:
Who Needs Content Marketing?
Driving more traffic to your website
Establishing yourself as an industry thought-leader
Attracting new users and building customer loyalty
Driving increased conversions
While Minneapolis content marketing can work in any industry, our best successes have come in the following industries:
Food & Beverage
Home Improvement
Technology
Recreation
Life Sciences
Health & Beauty
Outdoors
Apparel
Legal
Sporting Goods
Transportation
Travel
Healthcare
Engineering
Manufacturing